Natalie Merchant – Carnival (1995) E. Rutherford, NJ

Meadowland Sports Complex E Rutherford, NJ December 15, 1995

Free Merchant Account: Debunking the Misconceptions

If you’re an ecommerce site owner, or somebody who does business on the Internet, you’d know that in order to accept credit card payments, you’d need a merchant account. For some business-owners, getting a merchant account through a broker or a bank is easy, especially if the business is as steady as a rock.

However for some merchants with start up businesses, getting their own merchant account proves difficult. A mom and pop business applying for a merchant account through a bank can get rejected for the following reasons:

1.Nature of the business is too risky

2.Too early in the business to apply for a merchant account

3.Processing volume is too low

There are a lot of reasons to get rejected by banks or brokers. However, hope isn’t lost as there are other ways to get a merchant account. Get a free merchant account.

Free merchant account providers flood the Internet. They offer so many freebies, you can just imagine where they get their profit. However, contrary to popular belief, a free merchant account isn’t free.

No it’s not. It never was, it never will be.

Can you imagine anyone having a business of processing credit card transactions not making money?

That’s called charity, and what they do is far from not gaining any profit.

This is where the problem starts, the misconception people have on free merchant accounts.

Misconception #1: Everything’s for free with these merchant accounts

Sorry to say but they also have overhead expenses, employee salaries, and other related expenses. There is no business in the world that isn’t out to make money. For free merchant account providers, although they do give out freebies, they still get a fee from the transactions they process for your business. They do provide free setup, free terminals, and free software to invite start up businesses to sign up with them.

Misconception #2: Free terminals are guaranteed new

Indeed, free merchant account providers offer free terminals – however, not all terminals are created equal. Some terminals process credit cards only, others are appropriate for wireless merchants, while others process echeck payments. Some providers give out terminals that aren’t as appropriate as you’d like for your business. Other free merchant account providers dupe merchants into thinking it’s all new – when in fact, their terminals are refurbished or completely out of date. However, there are always 2 sides to a coin. There are still a lot of free merchant account providers who give out top of the line equipment to their subscribers.

Misconception #3 Free merchant account is the secret to ecommerce success

People believe there’s always a magic pill to success. Wake up bucko, there isn’t. There’s no such thing as instant success, more so in business. Okay, admittedly there are some who are LUCKY in business, but let’s make this clear – they worked hard for it. Although a free merchant account can help you process credit card payments, it’s not enough to have it. You have to market your product or service successfully, and make sure your goods are in demand. A business demands a lot, and a free merchant account is just one of them.

A free merchant account is indeed a helpful tool in creating the empire you want in the Internet marketplace, however, one should be wary of scammers who prey on innocent merchants who do search for information, not just the right one. Getting the right information can reduce the misconception, and prepare you for what to expect from the services of a free merchant account provider.

Merchant Accounts @ MerchantHotline.com

www.merchanthotline.com – This video briefly describes what content you can expect by visiting http I also provide a few reasons why choosing to work with me as your sales rep for a new merchant account is a great idea. You can find me online or by phone 800-893-9540. Merchant accounts and credit card processing are vital for business to succeed today. If you aren’t accepting credit cards, you’re most likely losing business. I have been working with businesses just like yours for over 7 years now. I have setup hundreds of merchant accounts and I hope to be able to assist you with this important part of your business as well. Please contact me through the website or by phone 800-893-9540. If you’re serious about saving money on your credit card processing, contacting me is a great way to do it.

Why a Paid Online Merchant Account is Better Than a Free Merchant Account?

An online merchant account is a specialized account with the bank that allows the merchant to accept online transactions using a credit or debit card. With several merchants opting for online businesses, presence of an online merchant account is fast becoming a necessity.

One important factor that determines the selection of a merchant service provider is the cost associated with a merchant account. These costs tend to differ from provider to provider and are usually high. Hence, many online business firms tend to be apprehensive about these accounts. In order to increase their business, merchant service providers or banks are always coming up with innovative business strategies. One such strategy is offering free merchant accounts. In this context, it is important to understand the differences between a paid merchant account and a free merchant.

A free merchant account is one where the merchant service provider doesn’t collect any membership charges from the merchant nor charge any setup fees. This means that the merchant need not pay anything in order to register with the merchant provider and receives the necessary payment gateway information and setup guide free of cost. Many merchants tend to have an impression that free merchant accounts are much better than a paid one. However, these accounts have their own set of advantages and disadvantages. It is important to know about these before opting for a free account or a paid account.

In this world, nothing comes for free. If one is underpaying for something that needs to be compensated by overpaying for something else. The same is happening with free accounts. The only advantage of a free account is that the merchant gets the account without paying a single penny. However, the disadvantages are many. These include higher processing rates and chargeback rates that can cost much more than the costs incurred on a paid account. These high rates are charged by service providers so as to compensate the money lost due to free registration process.

One can easily determine the difference in charges by doing a simple comparison. For example, assume that the average costs on a free account levied by a merchant service provider for every online transaction is equal to $1.00 + 5% of the entire transaction amount. This means that if a customer has purchased an item worth $100, then the same is paid by the customer. However, the merchant doesn’t receive the entire amount. The service provider deducts the costs and deposits the remaining amount in the merchant’s account. Hence, for every $100 transaction, the merchant has to lose $6 towards charges. As a result, he/she will get only $94 (5% of transaction amount=$5.00 + $1.00=$6.00). In reality, service providers have been known to even charge rates as high as $14 on free accounts. In contrast, charges on a commercial or paid account are much less. As a result, greater savings and higher profits seem to be possible through a paid account.

Another major disadvantage of a free account is lack of technical and customer service from the service provider. As a result, merchants have to compromise on the security and stability of the payment gateway and the transaction.

On the contrary, a paid account has all the advantages including lower processing rates and providing secured transaction gateways to the customers. Also, banks tend to offer rewards on transactions where paid accounts are being used. Free accounts usually don’t have any such offers.

Hence, one should choose an online merchant account depending on the requirements and needs of the business firm.